We have gotten into the habit of thinking deeper about one topic on a weekly basis. We pick topics based on anything interesting we read - so the topics can range from 'how to express the value of testing' to 'Dieter Rams' design principles' to 'effective remote work habits'. Employees are guided to spend no more than one hour researching the topic online. The emphasis is on coming up with their own ideas and interpretations. We then meet as a group to exchange ideas. I love this habit and consider it one of the more unique benefits you will enjoy at Qxf2.
6-Sep-2016
As a small company, we are balancing creating good conditions and achieving specific outcomes. Let us think about how our work habits adjust at each extreme.
E.g.: Learning a subject you like vs studying for an exam
Avinash
Thinking from Market types helps us understand what exactly we do differently. Our Market types are mainly Start Up firms who again serve different Market types. Since the Startup market is very diverse tough to draw one strategy for it. The Automation tool provider has wrongly created an illusion that automation is the main thing in testing. We are trying to reposition our strategy there. But again some time clients may just want to automate. Gradually we need to change that perception. GUI tool for developers is a good thought
Annapoorani
We have three different types of market: In existing market we use a Customer Development process to get out the building and talk to existing customers of incumbents' products. When we talk to customers we will come to know the basis of competition, how satisfied they are with the current incumbents, what it would take to get their business. In re segmented Market, to find some characteristic of customers in an existing market that incumbents are not addressing.Gauging market demand in existing and re segmented markets.
In reality, the companies are attempting to introduce faster and better products to an existing market. This is the first step that we are trying to do. But we will be struck in between. We needed to redefine or re segment the playing field so it favored us. If we consider in Qxf2, the two weeks trial period, we will come to know the client requirements and we can work according to it. According to the market strategy, we should change from manual testing to automation testing.
Smitha
This article talks about the existing market types & how differently we can think. Key takeaways would be: - a deep and detailed need of understanding the customers. If you are re-segmenting, then pick an area which customers would care about. Don't pick on pro customers but normal ones. In Qxf2, we are doing in terms of R&D and our automation framework.
Rohan
Author Steve Black wrote a very good article and defined type of market and strategy with repositioning SuperMac story. I agree we need to set the strategy based on where we want to stand in market. If we need/want to stand in existing market, our product/service must be faster/better or it a high end product/service. If we want to re-segment the market, then we need to reduce the selling prize or need to do marketing/branding. For example, recently MI mobile company sells their high configuration mobiles in cheaper rate, and consumes big part of market share. If we want to create new market, then we need to come up with some innovative idea which may replace existing product. For e.g. CD/DVD replaced with pen drive, IPod, MP3 players replaced with mobile. At qxf2, our main market is start-up companies and our focus will be on to provide faster and better service to our client. We do this by doing regular R&D on our framework and adopting latest technology in market. We also write blogs about it.
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