Modern testing for modern stacks

As a developer I always feel that there is often a disconnect between the development of a product and its marketing strategy, especially in the software field. I agree that a person running the development team should understand marketing, and the person running the marketing efforts should know how to develop. As a engineer, we are really strong in developing the product but not aware of how to sell the product. Marketing needs skills to influence the customers so that they can see the need for your product, convince others that your product is the one they should vouch for. Lot of research and analysis is involved here. The key is not to know everything, but rather to know where to look when you need to.

I too had read this article sometime back. I feel the digital marketing has made it easier for developers to get more into marketing too. As there are quite a number of tools to do analysis easily and there are lot of data which can be grabbed easily using various tools. I feel possessing multiple skills makes you much more dangerous as we discussed in another topic (T Shaped people). It was also good to know that successful marketers do enormous amounts of research, are systematic and methodical, they apply known facts and patterns, and make approximations when necessary. But i think these qualities need to be there for any person to be successful in their own field.

As an engineer, we will get an opportunity to solve any kind of hard problem in a way no one has before and also the harder the problem the more exciting it is.I liked the lines above which author has mentioned in the article. As I understood he mentions that engineers they are good in developing but they not even realize how deep and interesting of a field marketing is.Unless we work closely with the amazing marketers it's very hard to know what the scope of the field is. Basically, we should know what the customers really want and how we can attract large numbers of customers for our product.Maybe we should watch or read people's interview who have achieved more in the marketing field. So we get some pathway to achieve high in the marketing field.

I like the quotes given in this article. The example on Wasswa Samuel example is good. I can relate to my work when I'm on the client where I'm exploring new things regularly, I needn't know everything but just need the right direction. As a company, either via your products or via blogs, you should market yourself which is really important.

My takeaway from this article is that you may be an engineer who develops good tech product but you should know how to market it as well, else it's of no use.I agree with his point that the most successful sales and marketers think like engineers.They do enormous amounts of research, are systematic etc and yes they are very rare. I have seen one my colleague in my ex-company.He used do pitching for acquiring mega-clients, but before pitching a product to them he used to do a great research about their current market position, sales and how we could help them and used to think from tech side as well.So learn to be a growth hacker